Mary Portas Masterclasses / Marketing for more customers
Spreading the word about your business without spending the earth
Successful brands spend time and money establishing what it is that they do and how they stand out from their competitors. They then find new and innovative ways of spreading their message, creating an utterly compelling story for their customers through marketing.
Taking any retail business to market is a daunting but important step, where getting it wrong can be costly. When resources are tight, you need to have the confidence of knowing the best things to do for your business and to be able to track the benefits such decisions bring.
This master class looks at how to spread the word about your business without it becoming time consuming and expensive, featuring tips and advice on maximising the impact of your precious marketing spend, identifying activities that are really going to make a difference and driving sales and profits effectively. And of course, it has the invaluable input from Mary Portas who has first-hand experience of the importance of the practical application of marketing for a small retail business.
Building on the knowledge and skills accrued through the previous master classes, ‘Marketing for more customers’ will demonstrate how to be an effective megaphone for your business proposition, using real-life examples and experiences from other independent retailers that use innovative methods to market themselves despite minimal resources. Crucially, you will:
Understand what marketing is
Work out what you want to achieve
Realise how to achieve it
Establish when to do it
Know when it has worked