2011 is fully gone, and 2012 has rolled in without missing a beat. The social media industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it be to learn what trends come in store for the coming year? Could you adequately prepare for this rapidly changing industry? On this page, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not based on almost any special powers. They are predicated on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it was going to be. I’ve a knack for spotting social media trends. And this article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So continue reading and heed my advice. Prepare your social media campaigns to take advantage these trends for 2012 and beyond.
Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.
Last year Facebook grew from around 600 million to 800 million users depending on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is said to be in the works of building their own social network. The adoption rate of small business will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to control business hour usage. Second, develop a social media marketing plan to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.
Prediction #2) Among the largest players in the social media arena will make a “miss step” in 2012.
I believe that one of the most notable four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to lose significant market share. At this time several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it extremely difficult to communicate with them. Take Facebook, for example. They don’t list any contact information apart from a Facebook page. Sure they will have lots of help pages. Yes, Facebook has a blog, lots of YouTube videos, but provides no phone number where one can call and speak to a individual? They do have a Facebook page it is possible to enter suggestions on, but that’s it. What happens when you get a strange message from Facebook, or you’re having difficulty with your account? You post a message and never get a reply! Twitter and LinkedIn aren’t much better. They don’t list a contact phone number or address either. However, I’ve found that they do answer your email and posted messages, though it sometimes takes as long as seven days to have a reply.
In my opinion, of the very best three social media companies, LinkedIn provides the best service. Google is new in this game. It’s not as an easy task to lump them in with the rest of the social media giants yet. However, I can tell you that Google has a notoriously poor customer support reputation. It has been my experience with Google that the grade of service you receive depends on the person you obtain on the phone. Fortunately that you can get someone on the phone! Google does list contact numbers. My advice to any business is easy, be ready to make changes to your social media campaign if need be. Furthermore, if you’re using any of the top four social media services, make a backup of one’s data. This is just in case you decide to make “the switch” and ditch one of these players.
Prediction #3) Google+ will become one of the top 3, in the social networking arena by the finish of 2012.
I know I’m going from a limb here, but I really believe that is inevitable. Google’s share size and current customer base allows Google+ to grow at a much faster pace than other social media marketing sites. The exact amount of Gmail users is not public, but we do know that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate the use of these properties into their social network. This adds value to their social network. Increase this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to make a social-networking product that is user friendly, internet search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I’m not sure that they can keep this frantic pace forever, but also for 2012, it’s a done deal. Personal Growth to you is to review where you are spending your advertising money and see if it seems sensible using the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to set up a Gmail and Google+ account. If you already have a Gmail account, this can only take you about 5 minutes. The bonus here is you may also create a Google+ Brand page without a lot of fuss.
